Graphic Designer | Branding 
Digital & Print

I am a St Albans–based graphic designer with over 18 years of experience across design, client-facing roles, and business development.

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I specialise in branding, digital design, and website layouts, creating clean, thoughtful visuals that not only look refined but communicate clearly and work effectively. My work focuses on elevating brands through simplicity, strong visual identity, and attention to detail.

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I am currently developing Luce & Earth, a creative concept inspired by the connection between design, lifestyle, and wellbeing. This direction reflects my interest in creating more considered, experience-led design and continues to influence the way I approach my work.

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My background includes working within fast-paced, client-driven environments such as Estée Lauder Companies, where I developed a strong understanding of customer behaviour, communication, and delivering results. I also spent several years in an in-house design and technical role within the hair and beauty sector, leading on branding, packaging, shop signage, website updates, and EPOS system implementation.

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Alongside my freelance work, I have had exposure to the property sector through a family-run business working with private clients and high-value portfolios. This has given me insight into the level of detail, discretion, and presentation required within premium markets.

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Over time, I have built a trusted client base through referrals and long-term relationships, working closely with individuals and businesses to deliver design that is both creative and commercially effective.

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I am confident working independently or collaboratively, bringing a calm, professional approach and a genuine interest in understanding each client and project in depth.

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Skills Snapshot:

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• Branding & Identity Design

• Website Set Up & Design

• Social Media & Digital Assets

• Print Design (Brochures, Flyers)

• Client Communication & Strategy